Lifestyle mixers,
created by bartenders.
A premium B2B mixer brand for Indonesia's hospitality boom. Trade partner overview · April 2026.
Four sections, twenty minutes.
- 01The brand and the bet5 min
- 02Traction across Bali and Jakarta6 min
- 03Product range and what's coming5 min
- 04How we work with partners4 min
The brand
and the bet.
The mixer hospitality professionals reach for — when the drink has to be right.
Built in Jakarta. Distributed across Bali, Jakarta, and growing. Designed by working bartenders, not a marketing team.
Going from a 2,500 cases/month run rate to a 7,500 floor — anchored by trade partnerships already signed.
Three years of real growth — across the metrics that matter.
Profitable since year two — with a new high-margin stream in year three.
Revenue grew 6.5× from FY23 to FY25, and gross margin expanded from 36.6% to 54.8%.
Indonesian hospitality has outgrown imported mixers.
2018 — Where the category was
Imported brands at a 40-60% premium, lead-times measured in months, flavour profiles tuned for European palates.
Local alternatives sat in the value tier — fine for casual venues, not credible for hotel bars.
2026 — Where it sits today
A premium tier built locally — flavour profiles tuned in Jakarta, same-week resupply, comparable price to imports.
Hotel bars and beach clubs adopting Candid as the house pour on signature serves.
Three reasons trade partners pick Candid over the import.
Same-week resupply, no shipping risk.
Production in Java means orders move in days, not weeks. Hotel bars don't run dry mid-service.
Bartender-led R&D.
Every flavour signed off by working bartenders. Profiles tuned for Indonesian spirits.
Premium quality at a working margin.
Pricing built so a venue holds margin on a signature drink.
What every Candid case includes.
- 250ml premium aluminium can — chilled-pour ready, recycle-stream friendly.
- 24 cans per case, palletised at 60 cases per pallet for warehouse efficiency.
- Best-before date stamped on the base — minimum twelve months out at delivery.
- Ingredient traceability from Indonesian sources where the supply chain allows.
- Bartender-style serving notes printed on the inside of each case lid.
How a partnership begins — three short steps.
Three years from first can to anchor account.
The current range — three live, two in R&D.
| SKU | Code | Format | Status | Available |
|---|---|---|---|---|
| Club Soda Crisp, neutral, low-mineral. | CS-STD-24 | 250ml × 24 | Live | Bali · Jakarta · Yogya |
| Imperial Tonic Quinine-forward, citrus finish. | IMP-STD-24 | 250ml × 24 | Live | Bali · Jakarta · Yogya |
| Ginger Beer Slow-pressed, dry style. | GIN-STD-24 | 250ml × 24 | Live | Bali · Jakarta |
| Finns Pink Tonic Co-developed with Finns. | FNB-STD-24 | 250ml × 24 | R&D | Q3 2026 |
| SKU 05 (working) Specialty soda, profile in test. | — — | 250ml × 24 | R&D | Q4 2026 |
Three live SKUs — each tuned for a category of serve.
The base for serious highballs.
Bali leads. Jakarta scales. The rest follows.
Volume share across our three live regions, FY2025.
Finns Beach Club, Canggu.
First venue to commission a co-developed SKU. Largest single account by volume.
Where Candid pours, today.
A selection of venues serving Candid as a house pour.
We'd like to pour at your venue.
Forty-five minute tasting visit, no commitment.