Investor Deck · Apr 2026
PT Unisoda Mitra Jaya
Indonesia's premium mixer,
built for the hospitality boom.
Club Soda · Imperial Tonic · Ginger Beer
Created by bartenders. Jakarta, 2026.
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Chapter 01 · The Business
What we make.
What we've sold.
How we sell it.
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Company
What we are
A premium local brand
in a market built for it.
01 · The product
Three SKUs — Club Soda, Imperial Tonic, Ginger Beer — in 250ml cans. Locally manufactured, locally owned, priced to win against imports.
02 · The market
Bali hosts 3,000–5,000 licensed F&B venues. Jakarta, multiples more. Every premium bar pours mixers — and the default today is imported. That is the gap.
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Traction
Three years · from zero
Revenue, anchor partner, chain account —
all in the last twelve months.
SOURCE · CANDID FY23–FY25 MANAGEMENT ACCOUNTS · IDR
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Revenue Model
Two gears · one brand
Volume through SKD.
Margin through direct.
Channel 01 · Reach
National distribution
via SKD
via SKD
Candid sells into PT Sukanda Djaya at wholesale. SKD distributes to 600+ on-trade and modern-trade venues across Bali, Jakarta, and beyond.
Scalable · asset-light · volume play
Channel 02 · Margin
Direct key accounts
& branded partnerships
& branded partnerships
Candid invoices flagship venues directly. The Finns model — custom-branded cans for premium venues — carries the highest margin of all.
+25–35% per can vs distributor rate
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Key Accounts
Key accounts
Finns anchors the brand. Holywings proves
the chain. The pipeline is deep.
Flagship · Bali
Finns
Beach Club
Beach Club
3-year co-brand partnership (signed Oct 2025). Finns pre-pays 100% of custom packaging — Candid invoices finished goods only. Monthly minimum 1,750 cases. IDR 1.8B in FY2025. Highest margin channel in the business.
Chain · National
Holywings
Indonesia's largest entertainment chain. Signed March 2026. First orders this month.
Modern Trade
Foodhall
Grand Lucky
Grand Lucky
Live via SKD. On-shelf in Indonesia's leading premium grocery channels.
Pipeline
Club Med · LYD · Mexicola Group · hotel chains · aviation
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Distribution
The investment thesis
Candid has the product, the brand,
and the distribution.
What it needs is the team to activate it.
01 · What we have
PT Sukanda Djaya — one of Indonesia's largest national FMCG distributors — onboarded July 2025. Active in Bali and Jakarta, reach across all major regions.
02 · The honest truth
Large distributors take orders. They don't generate demand. That is our job — and this raise builds the team to do it.
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Chapter 02 · The Market
A $5.29B market.
An uncontested
premium segment.
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Competitive
Established local premium carbonated mixer brands
0
Multinationals own mass.
Nobody local owns premium.
Every tonic water served at a Jakarta five-star hotel today is imported. When we walk in, we are not taking share from a local competitor — we are converting an import. That's why Finns, Holywings, and Foodhall said yes.
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2026 Plan
The plan
3× volume. Five initiatives close the gap.
From ~2,500 cases / month today to 7,500–10,000 cases / month by end of 2026.
01
SKD Jakarta activation
+1,500–3,000 cs / mo
02
Direct key-account programme
+500–1,000 cs / mo
03
Two more Finns-model deals
+200–500 cs / mo
04
Modern-trade deepening
+300–500 cs / mo
05
Geographic expansion
+500–1,000 cs / mo
The 7,500-case floor is achievable with the right commercial team in place by Q2 2026.
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Team
Founders
Four founders built this.
The raise adds the activation layer.
Al
Alistair
Key Accounts
The relationship behind Finns, Holywings, and the direct-channel pipeline.
An
Anders
SG · Finance
Cross-border structure and financial oversight.
D
Dee
Operations
Built the business from first invoice to national distribution in three years.
J
Jay
Brand & Product
Shapes the Candid brand and keeps the product range on a premium line.
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The Ask
Investment · Apr 2026
USD
750k
750k
Equity offered
20%
Pre-money
USD 3.0M
Use of funds
Growth capital · ~60%
~USD 400–450k
Working capital $90–120k
CEO + commercial $110–150k
Marketing & trade $125–150k
R&D ~$25k
Contingency $50k
CEO + commercial $110–150k
Marketing & trade $125–150k
R&D ~$25k
Contingency $50k
Marek buyout · ~40%
~USD 300k
Staged over 12–24 months.
Simplifies the cap table.
Full founder alignment
from day one.
Simplifies the cap table.
Full founder alignment
from day one.
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