Investor Deck · Pass 1
Candid Mixers
Indonesia's Premium Mixer Brand
PT Unisoda Mitra Jaya
April 2026 · CONFIDENTIAL
Talking Point Candid makes Club Soda, Imperial Tonic, and Ginger Beer — premium mixers for Indonesia's bars, hotels, and beach clubs. We started three years ago and proved the model. Now we're scaling it.
Company Overview
A Premium Local Brand in a Market Built for It
Club Soda
250ml cans · Premium local alternative to imported sodas
Imperial Tonic
250ml cans · Premium tonic for G&T and cocktail service
Ginger Beer
250ml cans · Craft-quality ginger beer for the premium trade
Talking Point Every premium bar is serving mixers. Most use imports. Candid changes that.
Traction
Three Years of Real Growth
APR 2023
First cases sold
IDR 850M
in 9 months
FY2024
First profitable year
IDR 5.0B revenue
IDR 120M net profit
JUL 2025
SKD onboarded
National FMCG distributor
Bali + Jakarta
NOV 2025
Finns Beach Club
IDR 1.8B branded
supply deal · recurring
model proven
MAR 2026
Holywings signed
Indonesia's largest
entertainment venue chain
FY2025: Total revenue IDR 5.5B — includes IDR 1.8B Finns branded deal. Recurring sell-in: IDR 3.7B.
Talking Point Three years, first-time founders, no outside capital — built to profitability and national distribution. The milestones speak for themselves.
Revenue Model
Two Revenue Streams, One Brand
Channel 1 — SKD Distribution
Sell to SKD at wholesale → SKD distributes to 600+ venues nationally
Coverage: Bali, Jakarta, beyond (Foodhall, Grand Lucky network)
Asset-light, scalable
IDR 90,000–102,000 / case
Channel 2 — Direct + Branded Partnerships
Invoice flagship venues directly → captures distributor margin
Premium: 25–35% more revenue per can vs SKD
The Finns model: custom-branded cans = highest margin of all
IDR 180,000–228,000 direct
IDR 500,000+ Finns-type
2026 plan: run both gears simultaneously. SKD = volume. Direct = margin.
Talking Point The two-channel model is intentional. SKD builds scale and brand presence. Direct accounts deliver the economics that make this business exceptional.
Key Accounts
Finns Anchors the Brand — Holywings Proves the Chain Opportunity
Talking Point Finns validated the model. Holywings proves it can scale across chains. These aren't one-offs — they're the template.
Distribution
National Reach is Built — The Gap is Activation
"Getting SKD was the hard part — and we did it."
Talking Point Most brands spend years trying to get a national distributor. We have one. The raise isn't about proving the model — it's about putting people on the ground to work it.
Market
⚠ PASS 2 REQUIRED — Market sizing and competitive landscape
Market Opportunity
Indonesia F&B market size and growth rate
Premium mixer / RTD category — TAM / SAM / SOM
Competitive landscape — imported brands vs local alternatives
Source needed: external research + Dee's market framing
Milestones
⚠ PASS 2 REQUIRED — Operational de-risking milestones
Strategic Milestones
BPOM certification — status and significance (Dee)
IP / trademark filings — status (Dee)
Key account agreements formalised — Finns contract, SKD terms (Dee)
Manufacturing / COGS trajectory — costs are dropping (confirmed in pricing analysis)
These milestones de-risk the business for investors. Must be confirmed by Dee.
2026 Growth Plan
3×–4× Volume Growth — Five Initiatives
~2,500
Cases / month today
→
7,500–10,000
Cases / month target
01
SKD Jakarta Activation
Jakarta dwarfs Bali. SKD JKT has the network. Needs feet on the street to push sell-through.
+1,500–3,000 cases/mo
02
Direct Key Account Programme
Holywings ramp, hotel chains, direct invoicing at premium margin.
+500–1,000 cases/mo
03
Branded Partnerships (Finns × 2–3)
Two more branded supply deals in 2026. IDR 900M–1.5B each. Highest-margin revenue type.
IDR 1.8B–4.5B additional
04
Modern Trade Deepening
Foodhall + Grand Lucky active. Deepen range, drive trial, build brand awareness in premium retail.
+300–500 cases/mo
05
Geographic Expansion
Lombok, Surabaya, Yogyakarta via SKD's existing branches. New markets, same infrastructure.
+500–1,000 cases/mo
Financial Snapshot
Three Years of Growth — Profitable Since Year Two
Metric FY2024 FY2025
Total Revenue IDR 5.0B IDR 5.5B
Recurring Revenue (ex-Finns) IDR 5.0B IDR 3.7B
Finns Branded Deal — IDR 1.8B
Gross Margin 36.6% 54.8%
EBITDA IDR 153M IDR 489M
Net Profit IDR 120M IDR 445M
Profitable since FY2024 — unusual for a brand at this stage
Core recurring gross margin: ~36–38%. The Finns model demonstrates structurally higher margin at scale.
FY2025 gross margin includes the high-margin Finns branded-decoration deal. [Pass 2: add forward projections if appropriate]
Team
Five People Built This — Now We Add the Activation Layer
Dee (Dieter)
Operations
Built first invoice to national distribution in 3 years
Alistair
Key Accounts & Partnerships
Finns, Holywings, direct pipeline
Jules
Jakarta
The market that will determine whether we hit 10,000 cases
Mirzan
Bali
Where Candid built its reputation
Anders
Singapore / Finance
Cross-border structure and oversight
What the raise builds:
  • Account managers in Jakarta and Bali working inside SKD's network
  • Trade marketing support for key account onboarding
  • Working capital for distributor stock cycles and branded production runs
[Pass 2: add founder backgrounds and any advisors]
Talking Point Five people built this from zero to profitable, nationally distributed, and chain-signed. The question isn't whether the model works — it's how fast we can staff it up.
The Ask
⚠ PASS 2 REQUIRED — Dee to fill
The Ask
[Amount] — [Equity / convertible / debt structure]
Use of Funds
  • Commercial team build — key account managers, trade activation (Jakarta and Bali)
  • Working capital — distributor stock cycles and branded partnership production runs
  • Brand activation — trade marketing support alongside SKD, key account onboarding
  • [Placeholder: any other use of funds — Dee to confirm]
Talking point to be provided by Dee in his own voice